Thursday 9/28 Recap
The last day of Advertising Week’s programming arrived today and we’re sad to be saying goodbye so quickly. DDB took today a bit slower than the rest, with no official panels of our own, but still with plenty to choose from.
#DDBatAW: Wednesday 9/27 Recap
Day three of Advertising Week for DDB was a biggie from start to finish.
Early in the morning, Creative Tech Officer for DDB NY Alexander Rea warmed up the crowd at the Princeton Club with a riveting panel on AI as part of MediaPost’s OMMA two-day conference.
#DDBatAW: Tuesday 9/26 Recap
Day two of Advertising Week was a busy one for DDB. Activities started with a jam-packed panel featuring Ari Weiss among other industry leaders discussing mobile advertising and the changing landscape of platforms. Ari, along with folks from Facebook, R/GA, and BBDO, talked spiritedly about how now, more than ever, work needs to stand out and rise above the noise. “In this clamoring for content, how do you make [an idea] so compelling it can’t be ignored?” Ari asked. That challenge is one brands and agencies must face in the world of mobile advertising perhaps above all else.