#DDBatAW Recap: Monday 10/1
The madness has begun!
This year’s Advertising Week kicked off bright and early for DDB on Monday with a riveting conversation between Ari Weiss and Lindsay Stein (Editor, Campaign U.S.). The two discussed what ‘modern storytelling’ looks like in today’s industry and how great ideas are still at the core of our work despite an ever-changing landscape. Throughout the panel Ari showed what some of our most recent, award-winning campaigns might’ve looked like in Bernbach’s era as iconic print ads, then followed up with the real-world case studies that demonstrated how the power of today’s technology brought these great ideas to life. Through it all, Ari shared one constant in the industry he’s abided by no matter the variables: “Have something interesting to say and say it in an interesting way.”
After his panel, Ari rushed off to his next event at the AD Club Brave Brands luncheon where he joined up with fellow members of the MARS family to celebrate the recent “Exclusive the Rainbow” campaign as it was honored by the organization. This recognition acknowledges DDB and MARS’ partnership to take risks and push the boundaries on what great creative can do. To learn more, read on in Campaign U.S. here.
Later in the afternoon, Rich Guest moderated the Data Driven Creative panel where he joined leaders from LinkedIn, Pinterest, and The Drum to discuss the impact of data on creative briefs. “The question we should be asking ourselves [with regards to data] is: should we?” said Rich Guest. Rich emphasized the importance of responsible use of data, how to give creatives the right amount of data to work with to create great ideas, customization versus personalization, and the core tenet that one should lead with a good idea and draw the insights from the data second – not the other way around.
Then in the evening, Advertising Week hosted the special Madison Avenue Walk of Fame Icon and Slogan Awards Gala, and DDB’s presence was omnipresent. During the gala, conference founder Matt Scheckner honored the memory of the late, great Ken Kaess, former DDB Worldwide CEO, who was instrumental in forming the very first Advertising Week during his tenure at DDB. It was a heartfelt tribute to an industry titan and one of DDB’s icons. Some of DDB’s catchiest contributions to the industry were also honored during the gala: Chester the Cheetah, the Energizer Bunny, and the ‘Like a Good Neighbor’ slogan for State Farm.
Last, but not least, DDB trekked over to Terminal 5 to dance the night away with a special Opening Concert set by Dillon Francis – what a way to kick things off!